UPDATED: "Despicable Me 2" beats new animated entry "Turbo," which scores one of the lowest domestic openings for a DreamWorks Animation title; adult action pic "Red 2" is also soft, coming in No. 5 with $18.5 million. | Read More
Fox touted "The Wolverine" and "Dawn of the Planet of the Apes" before Ian McKellan, Patrick Stewart, Hugh Jackman, James McAvoy, Michael Fassbender, Jennifer Lawrence, Peter Dinklage and more stormed the stage. | Read More
Expectations of a potential sale to an entertainment conglomerate have contributed to the gains, but analysts have different takes on the stock's outlook. | Read More
So, San Pellegrino will let folks remotely control robots on the ground and in the air over Italy … but NOT for the purpose of Dalek-like mass destruction? Where's the fun in that? To help bring the sparkling water's "Three Minutes in Italy" promotion to life, Ogilvy N.Y. partnered with Deeplocal to create five robots that Facebook users can control romotely to take in the sights of Italy. Four ground-gliding units and one skybot perched on a 40-foot pole allow users to take virtual tours of Taormina, a picturesque village in Sicily. San Pellegrino's Facebook fans can sign up to drive the ground-bots for 180 seconds, viewing the town real-time. The robots are equipped with tablets displaying users' Facebook profile pics, and a translation program allows participants to talk with local residents. Brand ambassadors are on the ground to facilitate engagement, or thwart any attempts to use the robots for evil ends, whichever comes first. Actually, the bots don't look very threatening, especially equipped with umbrellas to protect their components from the sun. (After the jump, watch one robotic romeo chat up an unsuspecting passerby named Christin -- That's amore!) The campaign runs through August 17, with virtual tours from 9 a.m. to 3 p.m. Eastern. It's a novel approach, and it seems only fitting that as robots take more of our jobs, they get to replace us on vacation, too. Via PSFK. | Read More
Recently, British insurance comparison service Confused.com and Publicis London launched ads featuring a new mascot, Brian the Robot, who seems to have a knack for creating uncomfortable situations. Specifically, in one of the spots, he appears to interrupt a couple in mid-blowjob. | Read More
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