If nothing else, you have to congratulate whoever is behind the new poster for Dawn of the Planet of the Apes for focusing on what this movie can offer that other summer franchise entries cannot. Yes, other films may offer apocalyptic scenarios that show humanity pushed to breaking point by forces far outside their control, but only one movie this summer dares to show you an ape riding a horse, looking for trouble. | Read More
Edge of Tomorrow, opening wide in the U.S. on Friday, will flop, as will Hercules and The Expendables 3, according to Adobe, a technology company best known for software like Photoshop and Acrobat. Adobe Digital Index, known as ADI, counts the number of times a movie's trailer is viewed and the number of mentions the title receives in social media from five to seven weeks ahead of opening. It uses the data to determine whether the film's domestic box office will exceed or fall short of its production budget. | Read More
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